Littlefield Agency
Littlefield Agency
“We’re In This Together” was essentially the tagline for the United States in 2020 throughout the pandemic, which Ditch Witch had used as its tagline for nearly 15 years leading up to that time. Our team proactively approached Ditch Witch and told them it was time to refresh and reposition their brand.
Coming out of the 2008 market crash, our team created a branding campaign that highlighted the relationship between Ditch Witch dealers and their customers who were in dire financial need at the time.
The stories our team heard from Ditch Witch dealers were nothing short of incredible. After spending time in the field, we developed the idea that Ditch Witch was their customer's “Wingman For Success” — ultimately coining the tagline “We're In This Together.”
Little did we know at the time that this campaign would last 15 years, leading right up to the heart of the pandemic.
“We're In This Together” essentially became the tagline for the United States in 2020. While Ditch Witch thrived as an essential business during that time, it quickly ran into supply chain shortages just like every other business across the world.
Their supply chain shortage lasted a couple of years after the pandemic, forcing many customers to purchase competitive equipment to complete their jobs and earn money. Their customers still loved their Ditch Witch dealer, but it was time to reposition the brand — “We're In This Together” had run its course and no longer held its original meaning.
Littlefield Agency engaged the Ditch Witch marketing team, their President, and key senior leaders across the organization to take a hard look in the mirror and determine what a post-pandemic brand looked like.
We decided it's no longer about them — it's entirely about their customers. Ditch Witch implemented processes at the manufacturing level to prevent future supply shortages and set out to reinvigorate their customers, prospective customers, internal teams, and dealers.
Ditch Witch customers are tough, rugged, and will do anything to get the job done. The catch? That's just like Ditch Witch equipment.
So, we coined “Built Like You.” Ditch Witch machines and employees are built tough — just like their customers.
But this isn't about Ditch Witch. It's all about their customers. Our team intentionally curated every line to emotionally connect with current and prospective customers.
A rally cry internally, and a message externally that resonates with prospective and current customers. The campaign launched in May, generating millions of impressions from a top-of-funnel perspective.
Ditch Witch dealers are seeing major traction at the dealer level as customers re-engage and convert for new equipment. A win externally. A win internally.
“You didn't make us look like the others. You made us look like ourselves.”
Bring us a brand that deserves the same honest treatment. Pick a 15‑minute slot with Leslie and let's see where it goes.
